Advertising Recap – John Wolstenholme, Rebel Connect
Which medium is right for your business?
John Wolstenholme, a seasoned entrepreneur and part of Rebel Connect, brought a wealth of practical experience to his engaging session on advertising strategy. With over 30 years in business, John guided attendees through the often-confusing world of advertising, helping them understand which channels are best suited to their business goals and audience.
John broke down the key differences between branding and call-to-action strategies, explaining when and how each one works. He also highlighted the importance of maintaining a strong digital presence—reminding everyone that your website is your shopfront, and first impressions count. From optimising visibility to increasing conversions, John’s insights empowered attendees to make smarter, more effective advertising decisions.
What Was Covered:
- Why Marketing Is Vital: If people don’t know you exist, they can’t buy from you.
- Choosing the Right Advertising Channels: Identify the channels whether hyper-local, regional or national marketing is your best fit.
You can download John’s presentation file here to access the full breakdown of advertising insights and strategies.