I started working in digital marketing in 2017 after previous experience in sales and filmmaking and haven’t looked back. I am now providing a multitude of solutions and strategies for local businesses across SE QLD, and I am loving watching my clients thrive online. Being a Digital Marketing Consultant @ ReachLocal Brisbane has really allowed me to spend time getting to know and understand a number of local businesses before implementing an online strategy and really identifying changes in marketing and media for local businesses over the last 7 years.
I am passionate about what I do and enjoy building my network and enjoy meeting business-driven individuals every day.
When I’m not talking marketing I like to think of myself as a fitness fanatic, but I have definitely spent a bit too much time in front of the TV instead of at the gym lately. I enjoy creative and multimedia outlets and try to bring as much of my creative energy from my performing background to my professional pursuits and I won’t shut up recently about my drone flying hobby and fledgling kite surfing hobby (2 lessons in!)
Presentation Overview
My presentation aims to provide local businesses with a comprehensive understanding of search engine marketing (SEM) and its various components, focusing on Google and the also often neglected Bing!
I covered an intro to Google, and Bing focused on use for local businesses to improve visibility for local searches and website traffic and leads as well as actionable points on the core areas – SEO vs Ads vs Listings.
We’ll wrap up with some real campaign results and data to show what is accomplishable for local businesses that are successful in using Search Engine strategies effectively!