Reels 101 Recap – Jo Connolly, That Social Chick
At our May 2025 conference, Jo Connolly, Director of That Social Chick, delivered an empowering and practical session titled Reels 101: Your Simple Guide to Creating Content That Connects. Designed for business owners and content creators alike, Jo’s presentation demystified the world of Instagram Reels and proved that you don’t need to be a social media expert—or even love being on camera—to start using video content to grow your business.
Jo walked attendees through everything they needed to know to get started with Reels, breaking it down step-by-step in a way that was both fun and easy to follow. She shared why Reels continue to be one of the most powerful tools for boosting visibility, building brand awareness, and connecting with audiences in 2025. Whether you were completely new to Reels or simply hesitant to start, this session provided the clarity and confidence needed to hit “record.”
What Was Covered:
- Why Reels Matter: The impact of short-form video on engagement and visibility in the current social media landscape.
- Best Practices: Tips and strategies for creating effective, eye-catching Reels that truly resonate with your audience.
- Step-by-Step Creation: A beginner-friendly walkthrough on how to create, edit, and publish your first Reel.
- Overcoming the Fear: Techniques to help overcome self-doubt and confidently show up on camera—even if you’re not naturally comfortable with video.
If you missed the session or want to revisit the tips shared, you can download Jo’s presentation file here to access all the valuable insights.